YouGov

YouGov is a market research and data analytics company that uses online surveys to gather public opinion on various topics, including politics, products, and social issues. People from diverse backgrounds participate in these surveys, providing insights into general attitudes and preferences. The company analyzes this data to generate reports and statistics, which are often used by businesses, governments, and media organizations to understand trends and inform decisions. Their findings can help shape marketing strategies, policy-making, and public discourse by reflecting what people think about important issues at any given time.