Omnibus surveys

An omnibus survey is a research method where a single survey collects questions from multiple clients or organizations at the same time. Instead of each client conducting separate surveys, they share the costs and benefits by combining their questions into one questionnaire. This approach allows for efficient and cost-effective data collection on various topics, providing a broad snapshot of public opinions or behaviors. It’s commonly used by businesses, government agencies, and research firms to gather valuable insights quickly and economically.