AGB Nielsen

AGB Nielsen, now part of Nielsen Media Research, is a company that measures and analyzes television viewing habits and audience ratings. It collects data on what people watch, when they watch it, and how much of it they watch. This information helps advertisers, broadcasters, and content creators understand viewer preferences and trends, ultimately shaping programming and advertising strategies. By using various methods, including surveys and electronic meters, AGB Nielsen provides valuable insights into media consumption, influencing decisions in the entertainment and advertising industries.