AGB Ireland

AGB Ireland, or AGB (Audits and Surveys) Ireland, is part of a global research organization that specializes in audience measurement and media research. It primarily focuses on analyzing viewing habits and demographics in broadcasting to provide insights into television and radio audiences. This information helps broadcasters, advertisers, and media agencies understand viewer preferences and advertising effectiveness. By producing reliable data, AGB Ireland plays a crucial role in shaping media strategies and ensuring accurate representation of audience trends within the Irish market.