Scarborough Reports

Scarborough Reports are detailed market research studies that analyze consumer behaviors, media consumption, and digital engagement. Conducted by Nielsen Scarborough, these reports provide valuable insights into how different demographics interact with media, hold brand preferences, and spend their time online and offline. They are widely used by businesses and advertisers to understand their target audiences, identify trends, and develop effective marketing strategies. Essentially, Scarborough Reports help organizations make informed decisions by providing a comprehensive picture of consumer habits within specific communities or regions.