Nielsen BookScan

Nielsen BookScan is a service that tracks and reports book sales data across retailers, providing insights into how many copies of each book are sold in physical stores and online. It collects sales information from a wide range of retailers to offer publishers, authors, and booksellers a clear picture of market performance, trends, and consumer preferences. This data helps industry stakeholders make informed decisions about marketing, inventory, and publishing strategies. Essentially, Nielsen BookScan acts as an industry thermometer, measuring the popularity and sales success of books in real time.