Television Audience Measurement

Television Audience Measurement (TAM) is the process of estimating the number of viewers watching a TV program. It involves collecting data on who is watching, when, and for how long, using tools like surveys, electronic devices, and set-top box data. This information helps broadcasters, advertisers, and advertisers understand the popularity of shows, guide programming decisions, and determine ad rates. Accurate TAM ensures that content reaches the right audience and that advertising budgets are allocated effectively, making television marketing more targeted and efficient.