BARB

BARB, or the Broadcasters' Audience Research Board, is an organization in the UK that measures and reports on television viewing figures. It provides essential data by tracking how many people watch different TV programs and channels. This information helps broadcasters, advertisers, and media planners understand viewing habits and audience preferences. By using various methods, including meter devices in households, BARB ensures that its audience measurement is accurate and reliable, which is crucial for advertising revenue and programming decisions within the television industry.