Broadcasters' Audience Research Board

The Broadcasters’ Audience Research Board (BARB) is an organization that measures and reports the viewing habits of television audiences in the UK. It collects data on who is watching TV programs, when, and on which channels, providing broadcasters and advertisers with valuable insights into viewer preferences. Using a representative sample of households, BARB ensures accurate, comprehensive insights into television audiences, helping content creators and advertisers make informed decisions about programming and marketing strategies.