Audience share

Audience share refers to the percentage of viewers or listeners that a particular media outlet, such as a television channel or radio station, has compared to all available options during a specific time period. For instance, if a TV show attracts 1 million viewers while 10 million people are watching TV at that time, the show's audience share would be 10%. This metric helps advertisers and media companies understand a program’s popularity and reach, influencing advertising rates and programming decisions. Essentially, it reflects how much of the total audience is tuning into a specific channel or program.