Ratings War

A ratings war is when two or more television networks or streaming services compete to attract viewers by boosting their show ratings. They may do this through strategic scheduling, marketing, or creating popular content, aiming to outperform their rivals. The goal is to increase viewership, advertising revenue, and prestige. This competitive dynamic often leads to the release of high-quality programming and innovative marketing tactics as each entity strives to dominate the audience's attention. Ultimately, ratings wars drive networks to improve content and viewer engagement in a highly competitive entertainment landscape.