Upfront Advertising

Upfront advertising is a process where TV networks sell advertising space for their upcoming programming before the television season begins, often several months in advance. Advertisers commit to purchasing a set amount of airtime at that time, typically at a negotiated rate. This approach helps networks secure revenue early and allows advertisers to secure desirable time slots and reach targeted audiences ahead of the season. It is a strategic planning tool that balances the interests of both networks and advertisers by providing clarity and stability for upcoming campaigns.