BARB's daily viewing data

BARB’s daily viewing data tracks the amount of television content watched across the UK each day. It measures how many people are tuning in, the total hours spent watching, and which channels or programs are most popular. This data helps broadcasters, advertisers, and researchers understand viewing habits, identify trends, and make informed decisions about programming and advertising strategies. In essence, BARB provides a snapshot of daily TV consumption, offering insights into what viewers are watching, when, and on which devices.