viewing figures

Viewing figures refer to the measurement of how many people watch a particular TV show, movie, or broadcast. They indicate the popularity and reach of the content by tracking the number of viewers over a specific period. These figures often include data such as total viewers, average viewers per episode, and peak viewership times. They help broadcasters, advertisers, and creators assess the success of a program, plan future content, and determine advertising rates. Essentially, viewing figures provide a quantitative snapshot of audience engagement, reflecting how many people are tuning in and when.