Neilsen Company

Nielsen Company is a global measurement and data analytics firm known for its insights into consumer behavior and media consumption. It provides detailed information about what people watch on television, listen to on the radio, and how they interact with various forms of media and products. Businesses and advertisers rely on Nielsen's data to understand trends, audience preferences, and market dynamics, helping them make informed decisions about advertising strategies and product development. Essentially, Nielsen helps companies understand what consumers want and how to reach them effectively.