Total Audience Measurement Framework

The Total Audience Measurement Framework is a comprehensive approach used by media organizations to accurately capture how people consume content across all platforms—TV, radio, digital, and social media. Instead of looking at each separately, it combines data to provide a full picture of audience size and behavior, allowing advertisers and broadcasters to understand reach and engagement more effectively. This integrated measurement helps deliver better insights into audience habits, enabling more strategic decisions and fairer comparison of different media channels.