American Association of Advertising Agencies

The American Association of Advertising Agencies (4A's) is a professional organization that represents the interests of advertising agencies in the United States. Founded in 1917, it provides resources, guidance, and support to its member agencies, helping them navigate the advertising industry. The 4A's focuses on promoting best practices, fostering creative talent, and advocating for policies that benefit the advertising community. It also offers training, industry research, and networking opportunities to help agencies enhance their skills and growth. Essentially, the 4A's works to strengthen the advertising profession and ensure its members succeed in a competitive marketplace.