Krosnick's Model of Survey Attitude Change

Krosnick's Model of Survey Attitude Change explains how people's opinions can shift as they respond to survey questions. When individuals reflect on their beliefs while answering, they may reconsider or modify their views based on their thoughts or the context of the question. This model suggests that the act of surveying itself can influence attitudes, as people strive for consistency in their beliefs, leading to potential changes in their opinions after engaging with the survey material. Essentially, the process of thinking about their attitudes can lead to a deeper understanding or even a reevaluation of those attitudes.