Preference Mapping

Preference Mapping is a method used to understand and visualize people's choices and preferences regarding products, services, or experiences. It involves collecting data about what individuals prioritize or value in various options, such as taste, price, or features. By analyzing this data, researchers can create a map that shows how different characteristics relate to people's preferences. This helps businesses or organizations tailor their offerings to better meet customer needs and make informed decisions based on consumer behavior. Essentially, it translates complex preferences into a clearer visual format for better understanding and action.