Sensory Evaluation

Sensory evaluation is a scientific method used to assess how people perceive food, beverages, or other products through their senses: taste, smell, sight, touch, and sound. Trained panels or consumers evaluate these products to gather data on qualities like flavor, texture, and aroma. This process helps companies improve their products, ensure quality, and meet consumer preferences. Sensory evaluation can involve structured tests and surveys, allowing for a better understanding of how products are received in the marketplace and helping to guide product development and marketing strategies.