In-depth Interviews

In-depth interviews are a qualitative research method used to gather detailed insights on a person's thoughts, experiences, and feelings regarding a specific topic. Conducted one-on-one, these interviews involve open-ended questions that encourage participants to elaborate on their answers. This allows researchers to explore complex issues deeply and understand the underlying motivations and perspectives of individuals. In-depth interviews can be particularly useful in fields like social sciences, marketing, and healthcare, providing rich, nuanced data that surveys might miss. The goal is to capture comprehensive views that can inform decision-making, policy, or further research.