formative research

Formative research is a type of investigation conducted to understand a specific issue, audience, or context before implementing a program or intervention. It helps identify needs, preferences, and challenges by gathering insights from the target population. This research often involves methods like surveys, interviews, or focus groups. The aim is to refine strategies, ensure relevance, and increase effectiveness based on real-world information. By using formative research, organizations can make informed decisions that better meet the needs of the people they intend to serve.