qualitative interviews

Qualitative interviews are a research method where a researcher talks with a person to understand their thoughts, feelings, and experiences in depth. Unlike surveys with preset answers, these interviews involve open-ended questions that encourage detailed responses. The goal is to gain rich, detailed insights into how individuals perceive and interpret their world. This method helps researchers explore complex topics, uncover motivations, and identify patterns that aren’t easily captured through numbers alone. It’s often used in social sciences, healthcare, and market research to create a deeper understanding of people's perspectives.