Virtual Ethnography

Virtual ethnography is a research method that studies social interactions and cultures within online environments, such as social media, forums, or virtual communities. Researchers observe and analyze how people communicate, share ideas, and create communities in these digital spaces. Unlike traditional ethnography, which often involves in-person observation, virtual ethnography focuses on understanding behaviors and meanings in the context of the internet. This approach helps researchers grasp how digital interactions shape identities, relationships, and social norms in our increasingly connected world. It's a valuable tool for examining contemporary culture through the lens of digital communication.