Online Focus Groups

Online focus groups are virtual discussions conducted over the internet, where a small group of people shares their thoughts and opinions about a product, service, or idea. These sessions are typically facilitated by a moderator who guides the conversation. Participants can join from anywhere, using their computers or devices, making it easier to include diverse perspectives. Companies use online focus groups to gather valuable insights, understand customer needs, and refine their offerings based on real feedback. This method is a cost-effective way to conduct market research and engage with target audiences in a meaningful way.