Netnography

Netnography is a research method that studies online communities and social media interactions to understand people's behaviors, opinions, and cultures. By observing and analyzing discussions, posts, and shared content in digital spaces, researchers gain insights into how groups communicate, form identities, and influence trends. It's like ethnography (studying cultures) but applied to the virtual world, allowing researchers to explore authentic conversations and social dynamics in digital environments without direct interaction. This approach helps businesses, marketers, and social scientists understand online communities more deeply and responsibly.