sampling

Sampling is the process of selecting a smaller group from a larger population to gather insights or make conclusions about the whole. Think of it like tasting a small piece of cake to decide if the entire cake is delicious. Researchers use sampling to save time and resources while still obtaining valuable information. The key is to ensure the sample accurately represents the larger group, so the findings can be considered reliable and valid. This technique is widely used in fields like market research, surveys, and scientific studies to better understand trends and behaviors.