David L. Altheide

David L. Altheide is an American sociologist known for his work on the interplay between media, culture, and society. He is particularly recognized for introducing the concept of "media logic," which describes how media shapes public perception and influences social behavior. Altheide has explored themes such as surveillance, fear, and the impact of mass media on society. His research often emphasizes how media frames issues and affects communication, revealing the critical role of media in contemporary life and its influence on individual and collective experiences.