quantitative research methods

Quantitative research methods involve collecting and analyzing numerical data to understand patterns, relationships, or trends. Researchers use surveys, experiments, or existing data to gather measurable information. This method allows for statistical analysis, making it possible to draw objective conclusions and make predictions. For example, a study might measure the average income of a group to see how it relates to education levels. Overall, quantitative research aims to provide clear, reliable insights backed by data, helping inform decisions and policy-making in various fields, from marketing to healthcare.