A Technique for the Measurement of Attitudes (book)

"A Technique for the Measurement of Attitudes," authored by social psychologist Rensis Likert, introduces the Likert Scale, a widely-used method for assessing people's opinions or feelings about a subject. This scale presents a series of statements related to a specific topic, allowing respondents to express their level of agreement or disagreement on a scale, typically ranging from "strongly agree" to "strongly disagree." By quantifying attitudes in this way, researchers can better understand public opinion and behavioral tendencies, making it easier to analyze complex social attitudes and inform decision-making across various fields, including psychology, marketing, and sociology.