conducta del consumidor

"Conducta del consumidor" refers to the behaviors and decision-making processes of individuals when purchasing goods and services. It encompasses how consumers search for information, evaluate options, and ultimately decide what to buy. Factors that influence this behavior include personal preferences, social influences, cultural background, and marketing strategies. Understanding consumer behavior helps businesses tailor their products and marketing to better meet customer needs and desires, enhancing sales and customer satisfaction. Essentially, it’s about understanding what drives consumers to make specific choices in the marketplace.