análisis del consumidor

Análisis del consumidor, or consumer analysis, is the study of how and why people make purchasing decisions. It examines factors like preferences, motivations, behaviors, and needs to understand what influences their choices. This process helps businesses identify target audiences, improve products, and develop effective marketing strategies. By understanding consumers, companies can better meet their expectations, enhance customer satisfaction, and increase sales. Overall, it’s a way to gain insights into consumer behavior that guides smarter business decisions and creates more appealing offerings.