investigación de mercados

Investigación de mercados, or market research, involves collecting and analyzing information about a market, including potential customers, competitors, and industry trends. Its goal is to help businesses make informed decisions about launching new products, entering new markets, or improving their offerings. By understanding customer needs, preferences, and behaviors, companies can develop strategies that increase their chances of success. It typically includes methods like surveys, interviews, and data analysis to gather valuable insights. Overall, market research reduces uncertainty and guides businesses toward making smarter, data-driven choices.