marketing relacional

Marketing relacional, or relationship marketing, focuses on building long-term, meaningful relationships with customers rather than just making quick sales. It involves understanding customer needs, providing personalized experiences, and maintaining ongoing communication to foster loyalty and trust. By rewarding repeat business and offering consistent value, companies aim to create a bond that encourages customers to stay loyal and recommend their products or services. Think of it as investing in a customer’s satisfaction over time, which ultimately leads to sustained business success and mutual benefits.