ACSI (Índice de Satisfacción del Cliente Americano)

The ACSI (American Customer Satisfaction Index) measures how satisfied consumers are with products and services across various industries in the United States. It uses surveys to collect consumer opinions on factors like quality, value, and customer service. The index then scores companies and sectors on a scale from 0 to 100, indicating overall satisfaction levels. Businesses and organizations use the ACSI to understand their performance and identify areas for improvement. It helps consumers make informed choices by reflecting their experiences, and provides insights into customer opinions on a national level.