grupos de referencia

"Grupos de referencia," or reference groups, are social groups that influence a person's attitudes, beliefs, and behaviors. They serve as benchmarks or standards for evaluating and guiding one's own actions. For example, a person might compare themselves to their peer group, professionals in their industry, or cultural communities. These groups shape preferences, opinions, and lifestyle choices by providing a point of comparison, even if the individual isn't directly connected to all members. Essentially, reference groups help individuals understand what is considered normal or desirable within a specific social context.