The Scent Marketing Institute

The Scent Marketing Institute is a professional organization dedicated to advancing the understanding and application of scent in marketing. It provides resources, research, and networking opportunities for businesses and experts interested in using fragrances to influence customer emotions, enhance brand experiences, and improve sales. By studying how scents impact memory and mood, the institute helps companies strategically incorporate olfactory elements into retail, hospitality, and other environments to create memorable and engaging experiences that resonate with consumers.