sub-brands

Sub-brands are distinct product lines or divisions created under a larger company's brand, designed to target specific markets or customer segments. They maintain a connection to the parent brand’s reputation while offering unique features, branding, and positioning. For example, a car manufacturer might have sub-brands for luxury vehicles and economy cars, allowing each to appeal to different customer needs while benefiting from the overall brand's recognition and trust. Sub-brands help companies diversify their offerings, better meet specific customer preferences, and expand their market reach under a unified brand structure.