Perceived Quality

Perceived quality refers to how good or valuable a product or service seems to a customer based on their perception, beliefs, and experiences, rather than just its actual features or performance. It’s influenced by factors such as brand reputation, reviews, packaging, and personal expectations. Even if two products are similar in function, consumers may view one as higher quality because of trusted branding or positive past experiences. Essentially, perceived quality shapes how people judge and choose products, often affecting their satisfaction and loyalty, even if the actual technical quality is comparable.