Brand personality

Brand personality refers to the set of human traits and characteristics attributed to a brand. Just like people have distinct personalities, brands can be described as friendly, adventurous, sophisticated, or reliable, for example. This personality shapes how consumers perceive and connect with a brand, influencing their feelings and behaviors towards it. Companies use brand personality to create a relatable identity, guiding their marketing and communication strategies. A strong brand personality can foster loyalty and differentiate a brand from its competitors, making it more memorable and appealing to consumers.