Five Dimensions of Brand Personality

The five dimensions of brand personality describe the human-like qualities associated with a brand. They are: 1. **Sincerity** – Brands that feel honest, genuine, and kind, like a caring friend. 2. **Excitement** – Brands that are adventurous, energetic, and enthusiastic. 3. **Competence** – Brands that come across as reliable, intelligent, and capable. 4. **Sophistication** – Brands that are elegant, classy, and upscale. 5. **Ruggedness** – Brands that seem tough, outdoorsy, and durable. These traits help consumers connect emotionally and choose brands that match their personality.