"Branding: A Very Short Introduction"

"Branding: A Very Short Introduction" explores the concept of branding, which is the process of creating a unique image and identity for a product or company in consumers' minds. It examines how effective branding can influence perceptions, build loyalty, and differentiate businesses in a competitive market. The book covers the history, elements, and strategies of branding, as well as its impact on culture and society. By understanding branding, individuals and companies can better navigate the complexities of modern marketing and consumer behavior, ultimately fostering stronger connections with their audience.