repositioning

Repositioning refers to changing how a product, brand, or service is perceived in the minds of consumers. It involves altering aspects like messaging, branding, or features to better meet market needs or stand out from competitors. The goal is to shift the target audience’s perception to see the offering as more relevant, valuable, or desirable. This strategy is used when market conditions change, competition increases, or a company wants to target a different customer segment, ensuring that the product or brand maintains or improves its position in the marketplace.