Competitive Brand Analysis

Competitive Brand Analysis is a process where a company evaluates its brand in relation to its competitors. This involves examining strengths, weaknesses, market positioning, customer perceptions, and marketing strategies. The goal is to understand how the brand stands out, identify opportunities for improvement, and strategize to capture more market share. By analyzing competitors, a brand can make informed decisions on pricing, promotion, and product development, ultimately enhancing its competitive edge and better meeting consumer needs.