Market Share Analysis

Market share analysis involves examining the portion of a market that a company or brand controls compared to its competitors. It helps businesses understand their position in the industry and identify strengths and weaknesses relative to others. By analyzing sales figures and customer preferences, companies can see how much of the market they serve, which can inform decisions on marketing strategies, product development, and competitive positioning. Essentially, it provides insights into how well a company performs in its industry and where improvements may be needed to boost its competitiveness.