Competitor Profiling

Competitor profiling is the process of gathering detailed information about businesses that compete with yours in the market. This includes analyzing their strengths, weaknesses, products, pricing, marketing strategies, and customer reviews. By understanding your competitors, you can identify opportunities for improvement in your own business, recognize potential threats, and develop strategies to differentiate yourself. Essentially, it’s about knowing who you’re up against and how to position your business effectively, ensuring you can compete more successfully in your industry.