Market Positioning Strategy

Market positioning strategy refers to how a company defines itself in relation to its competitors to appeal to its target customers. It involves identifying what makes a product or service unique and valuable. By highlighting these distinct features—such as quality, price, or innovation—a company aims to occupy a specific space in the minds of consumers. This approach helps customers quickly understand what the brand stands for, making it easier for them to choose it over others. Ultimately, effective market positioning enhances brand recognition and loyalty in a competitive marketplace.