Product Promotion

Product promotion in product marketing refers to the activities and strategies used to communicate the benefits of a product to potential customers. This can include advertising, sales promotions, public relations, and social media campaigns. The goal is to create awareness, generate interest, and encourage purchases. Effective promotion highlights what makes the product valuable or unique, connecting with the target audience to drive sales and build brand loyalty. Essentially, it’s about getting the right message to the right people at the right time to influence their buying decisions.