Intensive Distribution

Intensive distribution is a strategy used by companies to make their products widely available to consumers. This means ensuring products are sold in as many locations as possible, such as grocery stores, convenience stores, and online platforms. By maximizing the number of outlets that carry their products, companies aim to reach a larger audience and boost sales. This approach is common for everyday items like snacks or household products, where convenience and accessibility are key for attracting customers and encouraging frequent purchases.