E. Jerome McCarthy (Marketing Scholar)

E. Jerome McCarthy is a prominent marketing scholar best known for developing the "4 Ps" framework, which outlines four key elements of marketing: Product, Price, Place, and Promotion. These components help businesses strategize how to effectively sell their products and services. McCarthy's work emphasizes the importance of balancing these aspects to meet customer needs and achieve business goals. His contributions have been foundational in marketing education and practice, guiding marketers in creating successful marketing plans and understanding consumer behavior.